GAMIFY
THE
WORLD

Hack & Play the world by ourselves
and continuously change it into a new world with cutting-edge technology.

Hack & Play the world by ourselves and continuously change it into a new world with cutting-edge technology.

ABOUT

Our Mission

Gamify the World

Our Vision

Hack & Play the world by ourselves and continuously change it into a new world with cutting-edge technology.

Play Life Studio Inc. was founded with the desire to transform mundane routines, lack of motivation, and obligations into enjoyable experiences, utilizing gamification and AI.
We are committed to developing and providing applications and systems leveraging AR/VR/AI, as well as products that promote habit formation through gamification. We highly value making work as enjoyable as a game and meticulously testing each hypothesis.

Our Initiatives

We are actively engaged in researching cutting-edge technologies, including XR technologies, machine learning, and IoT. Our aim is to create new value by integrating these innovative technologies with communication, education, and gamification, without being confined by the boundaries of academia or existing industries.

SERVICES

Solution

Contract Development

We develop applications and systems utilizing XR technologies such as AR (Augmented Reality) and VR (Virtual Reality), as well as gamification and AI technologies. We thoroughly understand your company's challenges and provide comprehensive support from strategy planning and requirements definition to design, development, and operation. Regardless of industry, we propose optimal solutions tailored to your specific needs, powerfully supporting your business growth. Please feel free to contact us for an initial consultation.

Consulting

We analyze your company's business challenges from multiple perspectives, including DX promotion, cutting-edge technology adoption, and business process optimization, to propose optimal solutions. We provide hands-on support to ensure your business succeeds. This includes expert advice as technical advisors, building new business models using XR and gamification technologies, and supporting decision-making throughout project execution.

Areas of Development/Technology Stack

VR/Metaverse Development using game engines

AR App/WebAR Development using game engines

Architecture Design/Backend Development using AWS and GCP

Generative AI Solutions

Hazard Prediction and Analysis Solutions using image recognition and AI

360-degree Video/Image Processing and Analysis Solutions

Supported Development Languages (partial)
C#, C/C++, Python, JavaScript, etc.

Product

Spatial Hub: Next-Generation 3D Digital Experience Platform

This product is a web-based 3D digital experience platform that digitizes tourist destinations, theme parks, cultural assets, buildings, and urban spaces in 3D, offering users new perspectives and discoveries. It leverages 3D city models, photogrammetry, and BIM/CAD data to powerfully drive DX (Digital Transformation) in industries such as tourism, construction, manufacturing, and real estate.

Playful Habits: Family Habit-Building Gamification App

This app helps you build habits with close contacts like family, friends, and colleagues on your smartphone or tablet. As you solidify habits, your character and area in the app will transform. By leveraging gamification, this app funnily and effectively supports you in making habits a part of your routine.

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MEMBER

CEO/Co-Founder

Shimizu Keitaro

He graduated from Keio University's Faculty of Environment and Information Studies in 2010 and completed a Master's degree at the Graduate School of Media Design in 2012. After joining Sony Corporation in 2012, he gained experience as a Software Engineer, Game Programmer, Product Manager, Research Director, and in Organizational Strategy at companies including Square Enix, Ricoh, Hakuhodo, Unity Technologies, and NVIDIA. He also has extensive international experience. His strengths lie in VR/AR, Unity development, and Agile project management. In 2021, he enrolled in the University of Tokyo's Graduate School of Interdisciplinary Information Studies for his Ph.D., focusing on real-world sensing, information visualization, and gamification in the Yatani Lab.
CFO, Corporate Director, Design Director

After graduating from university, he started as a freelancer before establishing a web production company. He ran this company as CEO for 15 years, focusing on contract production for major corporations. Subsequently, he served as CFO for a SaaS startup and also as an external CFO for several other startups. He joined Play Life Studio Inc. as CFO in 2024. He currently also serves as Corporate Director and Design Director.
Business & Product Lead

Ueda Yuki

He graduated from Keio University's Faculty of Law in 2024. While at university, he worked as a Web Engineer on product development for multiple companies. After graduation, he concurrently served as Representative Director for a contract development company and Product Manager for an EdTech venture. He joined Play Life Studio Inc. as Business & Product Lead in 2024.
XR Tech Lead

Yamashita Junji

He spent three years developing a browser-based metaverse platform. He then transitioned to cross-platform XR development and is currently dedicated to smartphone app development. At Play Life Studio Inc., he leads product technology development using game engines and also develops applications compatible with various XR devices.

COMPANY

Company Name Play Life Studio Inc.
Date of Establishment June 23, 2022
Representative Director Shimizu Keitaro
Location Tokyo-do Nishikicho Building 7F
3-7-2 Kanda Nishikicho, Chiyoda-ku, Tokyo 101-0054, Japan
Business Activities
・Custom development and consulting for applications and systems utilizing AR/VR/AI.
・Development and provision of products leveraging habit-building gamification and XR technologies.